中国·云顶4008集团(品牌公司)·Official website

Management Science and Engineering

Faculty

CV
Liu, Dengpan

Department of Management Science and Engineering    Professor

Phone:(86)(10)62797759

E-mail:liudp@sem.tsinghua.edu.cn

Office:427 Lihua Building

Educational Background


University of Texas at Dallas, Ph.D. in Management Science (Information Systems concentration), 2006




More

Work Experience

Academic Appointments 

  •  Current Appointment: Professor of Information Systems (with tenure), Tsinghua University, 2017–present

  •  Previous Appointment: Associate Professor of Information Systems (with tenure), Iowa State University



    

More

Courses

  • Data Mining Algorithms and Applications

  • Data Analysis Strategy and Practice

  • Introduction to Business Analytics

  • Integrated Business Analytics and Practices

More

Research Areas

  • Economics of Information Systems 

  • Digital Platforms

  • Artificial Intelligence 

  • Fintech

More

Publications


Selected Journal Papers (Published/Accepted/Conditionally Accepted/Minor Revision)

† Current or former student coauthor

  • M. Gu, Z. Liu, and D. Liu, "Content-Centered or Creator-Centered? An Economic Analysis of Fan Loyalty on User-Generated Content Platforms," MIS Quarterly, conditionally accepted.

  • Z. Liu†, D. Liu, and S. Kumar, "When Attribution Goes Awry: Economics of Advertising Misattribution on E-Commerce Platforms," Information Systems Research, conditionally accepted. 

  • M. Gu, Z. Wang, X. Li, and D. Liu, "Capitalizing on the Interplay between Parallel Universes: Location Sponsorship in Location-Based Augmented Reality Gaming," Information Systems Research, conditionally accepted.

  • Y. Gao, H. Guo, D. Liu, D. Liu, and X. Zhao, "Tackling Present Bias with Microtasking Design: Implications for Self-Improvement Programs." MIS Quarterly, minor revision.

  • Y. Gao, A. Mehra, and D. Liu (2026), "More Can Be Less: Economics of Answer Viewing on Paid Q&A Platforms," Information Systems ResearchPublished online Apr. 3, 2026, https://doi.org/10.1287/isre.2022.0641

  • Y. Gao, M. Gu, and D. Liu (2025), "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," MIS Quarterly, 49(4):15951626.

  • M. Gu, D. Liu, and S. Kumar (2025), "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research, 36(2):802827. 

  • Y. Gao, D. Liu, and S. Kumar (2025), "Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning," Information Systems Research, 36(2):847870.

  • Z. Wang, H. Guo, and D. Liu (2024), "Economics of Analytics Services on a Marketplace Platform," MIS Quarterly, 48(2):775824.

  • S. Luo, R. Mookerjee, and D. Liu (2021), "The Effects of Auction Mechanisms and Social Characteristics on Microloan Performance," Production and Operations Management, 30(2):311329.

  • D. Liu, S. Kumar, and V. Mookerjee (2020), "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research, 31(2):323339.

  • D. Liu and V. Mookerjee (2018), "Advertising Competition on the Internet: Operational and Strategic Considerations," Production and Operations Management, 27(5):884901.

  • D. Liu, Y. Tan, and V. Mookerjee (2018), "When Ignorance Can be Bliss: Organizational Structure and Coordination in Electronic Retailing," Information Systems Research, 29(1):7083.

  • H. Feng, Z. Jiang, and D. Liu (2018), "Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors," MIS Quarterly, 42(1):333353.

  • D. Liu, S. Sarkar, and C. Sriskandarajah (2015), "Who's Next? Scheduling Personalization Services with Variable Service Times," ACM Transactions on Management Information Systems, 6(2):122.

  • Y. Ceran, M. Davande,D. Liu, and V. Mookerjee (2014), "Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach," Management Science, 60(3):541559.

  • D. Dey, A. Lahiri, and D. Liu(2013), "Consumer Learning and Time-locked Trials of Software Products,”Journal of Management Information Systems, 30(2):239267.

  • D. Liu, S. Kumar, and V. Mookerjee (2012), "Advertising Strategies in Electronic Retailing: A Differential Game Approach," Information Systems Research, 23(3):903917.

  • D. Dey, V. Mookerjee, and D. Liu (2011), "Efficient Techniques for Online Record Linkage," IEEE Transactions on Knowledge and Data Engineering, 23(3):373387.

  • D. Liu, S. Sarkar, and C. Sriskandarajah(2010), "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research, 21(2):227248.

  • D. Liu, M. Dawande, and V. Mookerjee (2007), "Value-Driven Creation of Functionality in Software Projects: Optimal Sequencing and Reuse," Production and Operations Management, 16(3):381399.


Editorial Service

  • Senior Editor, Department of Disruptive Technologies and Operations Management, Production and Operations Management , 2021–present

  • Senior Editor, Department of POM-Information Systems Interface, Production and Operations Management, 2018–present


Ph.D. Dissertation Supervision (Committee Chair; graduates and graduating students; initial placements listed)

  • Zizheng Liu (expected graduation: 2027)

  • Meilin Gu, 2025; Assistant Professor, Arizona State University

  • Yi Gao, 2023; Assistant Professor, Texas Tech University

  • Zhe Wang, 2023; Assistant Professor, City University of Hong Kong


Service in Academic Societies and Conferences

  • Track Co-chair, International Conference on Information Systems (ICIS), 2023

  • Track Co-chair, POMS Annual Meeting, 2018, 2023–2026

  • Track Co-chair, DSI Annual Meeting, 2018

  • Mentor, Doctoral Consortium, China Workshop on Economics of Information Systems Theory (CWEIST), 2025

  • Mentor, Junior Faculty Consortium, Pacific Asia Conference on Information Systems (PACIS), 2024

  • Mentor, Doctoral Consortium, Pacific Asia Conference on Information Systems (PACIS), 2023

  • Member, Academic Committee, China Information Economics Society, 2020–present

  • Executive Council Member, China Information Economics Society, 2020–present


Awards and Recognitions 

  • Research Excellence Award, School of Economics and Management, Tsinghua University, 2025

  • DSI Best Problem-Driven Analytical Research Paper Award, 2025

  • Advisor for Excellent Doctoral Dissertation at Tsinghua University, 2023

  • Best Student Paper Award, Workshop on Information Systems and Economics (WISE), 2023

  • Best Student Paper Runner-up Award, Workshop on Information Systems and Economics (WISE), 2022

  • Best Workshop Theme Paper Award, Workshop on Information Technologies and Systems (WITS), 2022

  • Best Reviewer Award, China Information Economics Society, 2021

  • Best Conference Paper Nomination, ICIS, 2020

  • Best Conference Student Paper Nomination, ICIS, 2020

  • Best Paper Award in Track (The Sharing Economy, Platforms, and Crowds), ICIS, 2020

  • Best Student Paper Award in Track (The Sharing Economy, Platforms, and Crowds), ICIS, 2020

  • Best Paper Award, China Information Economics Society, 2020

  • WuJiaPei Award, China Information Economics Society, 2019

  • Theoretical Contribution Award, China Information Economics Society, 2018

  • Research Excellence Award, School of Economics and Management, Tsinghua University, 2018



Selected Working Papers

  • "Simplify to Amplify? The Economics of Unfollow Recommendations on User-Generated Content Platforms," with Meilin Gu and Amit Mehra

  • "When Fairness Backfires: From Leveling Down to Slackening Off in Diagnostic Algorithms," with Zhe Wang

  • "When Helping Hurts: AI Shopping Assistants and Dual-Channel Search on E-Commerce Platforms," with Tan Zhang and Subodha Kumar

  • "Navigating AI-Generated Content on User-Generated Content Platforms: A Game-Theoretic Analysis of Labeling Policies," with Ying Zhang, Meilin Gu, and Subodha Kumar

  • "Algorithmic Learning and Pricing Strategies in Ship-Then-Shop Retailing," with Zizheng Liu and Lauren Xiaoyuan Lu






More
XML 地图